World Tourism Day is celebrated every year on 27 September under the auspices of the UNWTO. Its aim is to raise international awareness of the social, cultural, political and economic value of tourism and how the sector can contribute to the achievement of the Sustainable Development Goals. In line with UNWTO’s overall focus on skills, education and employment throughout the year, the theme for World Tourism Day 2019 was “Tourism and Employment: A better future for all”.